Tommy Jeans will include denim jeans, jackets, hats and sweaters. It is expected to compete with other denim brands and street brands. Most recently, the Tommy Jeans label has been used in the heritage flag logo-inspired capsule collections within Hilfiger Denim.
Going forward, it will be used across the entire denim business. The collection seeks to reinvent key Tommy Jeans pieces with a more modern and youthful vibe, merging sport, preppy and street influences. Hit enter to search or ESC to close. No Comments 0 0. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits.
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We also use third-party cookies that help us analyze and understand how you use this website. Inspired by American denim classics with a modern, casual edge. The line targets the next generation of toyear-old denim-oriented consumers. Time-honored classics are reimagined for today, and the curated selection of iconic pieces are uniquely mixed-and-matched for an effortless style that is modern, confident and relaxed.
The collection targets male and female consumers between 25 and 40 years old. The collection targets toyear-olds. This site uses cookies to deliver its services, to personalise ads and to analyse traffic. If you continue browsing the site, you agree to our use of cookies. Hilfiger Denim. You have a lot more than just denim pieces or jeans. Some people think Tommy Jeans only sells jeans, but they also sell t-shirts, polos, jackets, etc. The Tommy Jeans label targets consumers between 18 and 30 years old.
This label has a more casual edge and youthful energy look. The reason why Tommy Hilfiger Corporation rebrands the label from Tommy Denim to Tommy Jeans is to drive more younger consumers to the brand through influencers and new product strategies.
I am not the targeted consumer, but I always loved a nice denim look when I was a teenager. The Hilfiger Collection is the premium label of the brand. The entire label is manufactured in Italy, with high-quality materials, and produced in limited numbers for each piece.
You can often see products of the Hilfiger Collection during Fashion Week on the runway. Read: Where Is Adidas Made? From casual weekend wear to structured suiting for business meetings , you can expect innovative fabrics with exacting cuts and stylish details. Tommy Now is a lot more than the fragrance.
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