For example, your sound design company could produce novel sci-fi sounds or hard-to-record sound sources such as weapons or large vehicles like airplanes. On the other hand, your company could be very skilled at producing original sounds even on tight deadlines.
Your keywords need to be a mix of user intent and volume. They need to be searched enough to actually bring traffic to your site, but they also need to be bringing the right kind of traffic to your website — traffic that you can easily lead down the sales funnel to a transaction.
Your best keyword research will come when you know your audience. Now that you have a marketing persona in mind, think like your target customers:. Before writing content, check that the search intent is what you thought when gathering keywords.
The intent of keywords also changes as Google gets better at identifying search intent and as the meanings of words change. Schedule regular checkups on your content to make sure that they still match the intent of the keywords they target. Mix head terms and long-tail keywords when choosing keywords. Long-tails are what will really bring your site traffic. Conduct a site search using the site operators on Google Search.
If you have already generated a page for that keyword, you can mark it off your keyword list. Bonus tip: Searching like this is also great finding links for your internal linking structure! Take into account seasonal trends and locales. Annual events for different regions are a great way to drive traffic to your site, giving you a boost in sales for that time of year think Black Friday sales. Negative keywords are especially useful in paid advertising campaigns.
Check to see how your content and your ad campaigns are performing. You can use tools like Google Analytics or Ahrefs to do this. Increasing traffic to your site is a priority, but attracting the right audience is a necessity. Choosing the most effective keywords to connect with your target market can take time and research, but the results will be worth it.
Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords. Ask yourself, 'If I wanted to find one of these products or services, what would I type into Google?
Make a list of your main competitors and go to their websites to see what keywords they are targeting. Read the content and view the metatags to help identify the keywords they are targeting. Looking at your competitor's keywords will not only help you see what you could be forgetting, but also help broaden your list of ideas.
Long tail keywords are a combination of three or more words or phrases. But how many SEO keywords should you use on each page? Here are five tips to help you determine the right keywords for each page on your site. When determining how many keywords to use, focus on assigning keywords to a particular page. There is no maximum or minimum number of keywords that will be ideal for the site as a whole.
Instead, you want to make sure each page on your site focuses on a unique topic and that you have a clear understanding of any keywords you are targeting on that page. When choosing which keywords to assign to pages and ultimately optimize for, go for keywords with high search volume and low competition.
Now, what does high search volume mean? Well, it should be a metric specific to you, your keywords, and your industry. It could as easily be 15, as 50 searches a month. How are these different from each other? A description of a typical search process helps to explain. These are often question-based phrases, asking where, why and how. In researching them, you might type their name into the search box to find the URL for their site.
Transactional keywords usually include words like buy, purchase, etc. And commercial intent keywords are those which relate to your business and attract people who might want to buy.
While navigational keywords remain the same, transactional and informational keywords change depending on whether they are made via a web search or an intelligent personal assistant like Google Assistant, Siri, Cortana or others.
As you can see, keywords have a lot to do to meet both your needs and those of your searchers. Use this as the starting point for a list. Find related terms by using LSIGraph, mentioned earlier. You can also find out which search terms are already bringing people to your site, as a starting point for generating new, related terms you can use for SEO, content development and marketing.
A place name can also be a useful search term modifier, so if your business serves a particular locality, consider this as part of the keyword generation process. That also applies to seasonal search terms. The methods above are just a starting point for your research. There are dozens of keyword research tools, but here are some of our favorites to get you started. Read our guide to learn more about these keyword research tools.
How do you know which ones to use where? You can also divide up your list strategically. For example, some of your keywords will be directly relevant to your business, while others will be related to user intent.
You can also group keywords according to the topics you want to cover. Remember when we talked about keyword intent? A good content and marketing strategy will include all types.
Once you have a final list of keywords, then you can use this information in lots of places in your content. Using keywords to optimize your content is a whole other topic, but you can get started by using keywords in:. Recommended Resource: Do social media shares count the same as backlinks? Google says no, but are they telling the whole story? Have your main keyword in mind and then use variations, so you write like a human being for human beings.
See our guide on how and where to use keywords for SEO for more details. You can set a focus keyphrase and the plugin will analyze how well your content is optimized for that keyphrase. Plus, it gives you actionable tips to help you improve. Then, SEMrush will show you related or additional keywords and their performance, right on your own website.
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