Many learning management platforms allow the learner to access information and resources online, however the learning itself is not inclusive with a community feel or support, this can be a problem as the participant can feel stressed at home with just their computer.
What is an LMS? Learning Management System is software application for administration, documentation, tracking, reporting, and delivery of educational courses, training programs, or learning and development programs.
Facebook groups as a LMS system allows the participants to engage in real time discussions and chats, allowing the participant to ask questions and have access to their trainer at all times. Also getting support from the other participants, providing an inclusive learning environment, similar to the class room learning. As a Certified trainer and assessor, which my niche being social media education, I have spent many hours developing and using online learning systems.
A report from stated that in Australia, the Australian government invested over 95million dollars into the e-learning sector. There has been a strong need for the educational system to change its delivery and with the growing use of the internet and digital literacy, we have seen many Registered Training Offices use learning management systems online to allow the delivery of their courses to their participants. With this in mind, we have also see the massive niche of education for non accredited training, you know, these weekly courses that help you learn absolutely everything you need to know, The Expert Industry which are totally accessible on website portals like OptimizePress , Kajabi , then came along affordable delivery platforms like Teachable and Thinkific , the online e-learning niche is a multi billion dollar growing industry and we can see why.
Everyone has a smart phone at their reach, most of us have access to the internet and learning is easy as 1,2,3. For the past 12 months I have been working at a not for profit organization called Envizion, working with Entrepreneurs of the Future, and all of our resources, additional learnings, power hour recordings have been utilized in a private group on Facebook, just this last week I had the opportunity to put together a pitch for the Department of Education and Small Business Training in Brisbane, I flew down from Cairns with the CEO of Envizion to pitch an online course for Assisting Women in Business, some of the criteria to be success in the delivery was to be able to reach women in regional areas, that may have limited connectivity.
I created the framework of this course inside of Facebook and used this platform as my Learning Management System. On the flight I realized that many inside the Vocational Education System are not using Facebook and It made me wonder why? In the presentation we covered privacy as I believe this maybe the only concern that might be stopping them. With the new sub chat feature, our participants will be able to hold conversations around each of the units delivered. Even with threaded discussion boards, you create discussion and debate but not necessarily ever collaboration.
The line between teacher and student is pretty distinct, with more power in the teacher. It reflects traditional face-to-face teaching that way. I agree with Sarah that using social networking tools for a course increases the amount of interaction and probably encourages more assessment of how people interact together.
I wonder for people who already use these tools if the community of a course would really feel any different than the community of their friends. It has a stronger intrinsic context for interacting with others than a more artificial classroom environment. Practice that is as close to real life as possible is more effective, so practicing using tools for learning in the real world should make it easier for students to transition out of the course and continue using the tools.
I expect that using a social networking tool would de-emphasize individual work as it emphasizes collaboration. Would a course in Facebook allow a safe place for people to make mistakes? What would happen if someone bombed something publicly? Evidence of a mistake could last much longer on Facebook.
I think many people would have trouble adjusting to it. The field test for one of the courses I developed recently finished, and I got the initial feedback today. This is the first course where I have used blogs, wikis, and other tools.
A lot of what students do for this course is outside of the LMS, but they also come back in for the discussion boards. One point in the feedback was that students had a hard time jumping back and forth between the blogs and the discussion boards.
RSS can aggregate a lot of content into one place, but you still have to be able to bounce back and forth between resources and connect it all. Using these tools creates a much less centralized experience than a traditional LMS.
I know that our company is going to continue to use a traditional LMS for the foreseeable future and that having an entire course in Facebook is simply not going to happen.
Our audience is practicing teachers though, not to year-old college students who are already using Facebook. But we can implement blogs to encourage students to continue their conversations after the end of the course, and that is a change in the structure. We can use wikis and chat to encourage real collaboration and more interaction. I think being aware of the structure means we can choose to adapt that structure, at least within some limitations.
Facebook is now one of the quickest ways to reach your potential audience. Give your software its own account, but piggy-back off your personal accounts with lots of likes and shares. Start a brand page, but start a group too; it scores higher on the algorithm. Do schedule your posts while avoiding automated responses.
Engage your targets on public timelines before seeking them with private messages. Above all else, shares and comments are better than likes and help you spread the word, so that should be your goal. Are you looking for additional tips for marketing your LMS on social media? We use cookies in order to personalize your experience, display relevant advertising, offer social media sharing capabilities and analyze our website's performance.
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Sign In with LinkedIn. Already have an account? Login here. Summary: A few years ago, many brands looked down their noses at Facebook, believing it to be a passing fade. Now every company has a Facebook presence. But is it really worth promoting your LMS on this platform, and how can you rise above the social media competition? Groups Trump Pages It used to be easier to create brand pages as a hub for all your brand information.
Always Do Your Research Facebook allows you to approach potential customers on a more personal level. Interaction Beats Approval Too many brands make the mistake of chasing likes.
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